Yes, custom retail packaging boxes aren’t just visible to the naked eye. But, the multi-level of functionality to add a tactile layer of privacy to your product. Custom packaging can:
Tell a story, funny or otherwise. One of the secrets of successful marketing is to leave the door open for your audience. When consumers see and feel that a product will make them feel good, they want to experience that feeling on a consistent basis. If you’re not using custom retail packaging design to tell your story, consumers won’t.
It’s okay to use generic boxes, but go all out with custom retail packaging boxes. Look at Kraft, Ikea, and Wilco Kraft boxes; they are all examples of boxes that are both functional and visually appealing. Kraft boxes may be eye-catching, but there’s nothing about them that says “brand.” They stand in one place and do nothing to say “here’s something important that I’m selling.” If you have a unique brand, you have an opportunity to set yourself apart from the crowd by being memorable.
A trend that’s growing in today’s retail environment is eco-friendly Kraft boxes. By using recycled boxes, manufacturers are able to further their green values. However, eco-friendly boxes come in many different styles and colors. If you want to sell environmentally conscious products, but you don’t want to go all out on green packaging, eco-friendly kraft is an excellent choice. It tells your customers that you want to be “green” while still providing a quality product.
When shopping for retail packaging boxes according to your theme, it’s a good idea to work with a box printer who specializes in custom printed boxes according to themes. An online printer who specializes in eco-friendly or recyclable cardboard printing will be able to create the right types of products, but will not be able to provide an endless array of choices. With a box printer who specializes in printed boxes for retail based on your design, you can be sure that you’ll be able to find the perfect boxes according to your theme. After all, a box printer can only make so many boxes according to your specifications.
If you want to tell your customers “I’m sorry,” but you don’t want to use harmful paints or harsh chemicals, eco-friendly custom cardboard printing is the right choice for you. By using these printed cardboard pieces, you’ll be letting us know that you care about our environment. In addition, eco-friendly boxes can be used to display your goods, while protecting them at the same time. These types of boxes are made from renewable resources and recycled materials, so they can be enjoyed for years on end.